Excellent Service is one of the key result areas of Baliwag Water District (BWD). It serves as a guide for BWD to ensure that it satisfies the needs of concessionaires by providing quality service. This includes the services that the concessionaires receive and experience. In its aim to provide accessibility and to avoid inconvenience to its concessionaires, BWD partnered with other companies to increase its payment options. Back then, existing options aside from paying to BWD offices are SM, Save More, and Bayad Centers. Concessionaires could also pay online via PayMaya and Lazada. Despite the numerous options, BWD knows that it could still do more for their concessionaires.

Since it launched its online payment options—Lazada and PayMaya—BWD has been receiving inquiries about GCash, reflecting broader trends in how Filipinos handle money. As more people embrace digital payments, many are also becoming more intentional to enhance financial literacy to make smarter decisions about saving, investing, and managing household budgets. It served as an indicator that there is a need for another payment option that prompted BWD to partner with GCash to cater to Baliwageños who use this mobile application.

Benefits of online payment like GCash include convenience for concessionaires who reside far from BWD's office to pay their water bill on time without leaving their house. They not only save money from fare if they commute or from gas consumption if they drive, they could also avoid physical contact. Paying bills on time also helps concessionaires avoid late payment penalties and the inconvenience of service disconnection. A survey among Filipino consumers reflected a growing interest in using digital payment methods, especially due to its convenience, easy-to-use platforms, and fast transactions. Despite the decrease in the number of positive Covid-19 cases, less exposure helps decrease risk of being infected.

Since the launch of this additional payment option, BWD has been receiving positive feedback from its concessionaires. This proves that they appreciate BWD's effort to make it possible.